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I was reading in a leadership book this morning and I was inspired. A thought laid out in the book reminded me of the vision we have been entrusted with.

Check it out:

“From 1923 to 1955, Robert Woodruff served as president of Coca-Cola. During that time, he wanted Coca-Cola to be available to every American serviceman around the world for five cents, no matter what it cost the company. What a bold goal! But it was nothing compared to the bigger picture he could see in his mind’s eye. In his lifetime, he wanted every person in the world to have tasted Coca-Cola. When you look deep into your heart and soul for a vision what do you see?”

Woodruff was a bold man. He believed in his company and wanted his product to have success. But, what struck me is that our “product” is so much greater. Coke might quench your thirst, but God’s grace and mercy rescues a soul from hell.

As I was confronted with a man’s bold vision, I was reminded of Jesus. He wants everyone to come to a knowledge of the truth and be saved. He wants all men, women, and children to hear the truth and know they are loved. Jesus’ vision was that everyone would taste of His goodness and enter into a relationship with Him. As a person who is focused on seeing Christ’s vision fulfilled on the earth I am going to keep my eyes and ears open for opportunities to lovingly share of His love. I hope you will join me.